Website Visitor De-Anonymization
Identify which companies are visiting your website and route that intent signal to sales in real time.
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F
Factors.ai
Turn Intent Into Pipeline — AI-Powered Account-Based Marketing
How It Works
Apply
Get Approved
Training
Register Leads
Close Deals
Earn Commission
Company Overview
Factors.ai is an AI-powered demand generation and account-based marketing platform that helps B2B teams identify, engage, and convert high-intent accounts by turning intent signals into pipeline. Founded in 2020 by Srikrishna Swaminathan (CEO), Aravind Murthy (CTO), and Praveen Das — as part of the Google for Startups Accelerator India 2020 cohort — Factors has raised roughly $6.1M across three rounds, including a $3.6M pre-Series A (2023) led by Stellaris Venture Partners with Elevation Capital and Emergent Ventures. The company serves customers including Chargebee, CleverTap, Plivo, Traceable, Descope, and Swarmia, and has recently launched Scout, an AI ABM 'coworker,' along with Factors MCP for using the platform directly through ChatGPT and Claude.
Product Overview
- Account Intelligence — real-time signals on website visitors and engagement
- LinkedIn Adpilot and Google Adpilot for B2B-tuned ad management
- Sales Intelligence to surface the right accounts for reps
- Attribution and Analytics to tie revenue back to specific marketing activity
- Scout — an AI ABM coworker
- plus Scout Agents for building custom marketing/sales/CS agents
- Factors MCP for using Factors data inside ChatGPT and Claude
- GTM Engineering Services for automating GTM operations
- LinkedIn Marketing Partner status
- GDPR
- SOC 2 Type II
- ISO
- and AICPA certified
Product Demo
Partner Tiers & Benefits
- Commission
- Not applicable — this is an integration/co-marketing partnership, not a commission-based referral program
- MDF
- Not publicly specified
- Pay per Lead
- Not applicable
Ideal Customer Profile (ICP)
Target Segments
Demand gen marketers, CMOs/heads of marketing, and sales teams at B2B companies running LinkedIn- and Google-based ABM programs
Company Size
Early-stage startups, growth-stage startups, and enterprises (Factors explicitly segments its solutions by these three stages)
Geographies
Profile
B2B companies running paid LinkedIn/Google ABM programs who need to identify anonymous website visitors, tie ad spend to pipeline, and give sales visibility into account engagement.
Ideal Partner Profile (IPP)
Not publicly specified
Target Market
Headquartered In
Not publicly specified
Adjacent Partnerships
Certifications
Not publicly specified
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Geographies Served
Customer Use Cases
LinkedIn & Google Ad Optimization for B2B
Run and optimize LinkedIn and Google ad campaigns tuned for B2B accounts rather than generic consumer targeting — Descope increased LinkedIn Ads ROI by 25% with AdPilot.
Revenue Attribution
Tie pipeline and closed revenue back to the specific marketing touchpoints that influenced the deal.
AI ABM Coworker (Scout)
Use an AI agent to handle repetitive ABM research and outreach tasks across marketing, sales, and CS.
Fast Account Identification for Sales
Surface high-intent accounts to reps quickly — one customer identified and closed a $45K deal in 15 days using Factors' signals.
Partner Testimonial
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