Automated Pipeline & Deal Tracking
Build and update sales pipelines automatically from email, calendar, and call activity instead of manual CRM entry.
All vendorsApply once. Unlock many
C
Clarify Inc.
The Autonomous CRM for Modern GTM Teams
How It Works
Apply
Get Approved
Training
Register Leads
Close Deals
Earn Commission
Company Overview
Clarify is an AI-native ‘autonomous CRM’ that eliminates manual data entry by connecting directly to email, calendar, and call data to automatically build pipelines, update deal stages, summarize meetings, and draft follow-ups. Founded in 2024 in Seattle by Patrick Thompson (CEO), Ondrej Hrebicek (CTO), and Austin Hay (COO) — Thompson and Hrebicek previously built Iteratively, a data-tooling company acquired by Amplitude in 2021, and Hay was a former Iteratively customer — Clarify raised $22.5M in its first year, including a $15M Series A (June 2025) led by USVP and Gradient, with Madrona, Recall, Ascend, Essence, New Normal Fund, and Fika. The company calls its approach ‘Ambient Intelligence’: the CRM itself acts as an always-on agent working in the background rather than a system that has to be manually fed.
Product Overview
- Automatic pipeline creation and deal-stage updates from email
- calendar
- and call data
- Agents — AI agents that identify new opportunities and surface insights from calls/emails
- Rep — an AI assistant that drafts follow-ups and captures tasks so deals don't slip
- Custom AI-defined fields — name a field and AI selects the type
- writes instructions
- and autofills it
- Prospecting tools built into the CRM
- macOS desktop app
- Freemium pricing with pay-per-use AI agent functionality
Product Demo
Partner Tiers & Benefits
- Commission
- Not publicly specified
- MDF
- Not publicly specified
- Pay per Lead
- Not publicly specified
Ideal Customer Profile (ICP)
Target Segments
Modern GTM/revenue teams, sales-led and founder-led startups adopting an AI-native CRM
Company Size
Early-stage/founder-led startups through fast-growing companies (product originally built for f, positioning has since broadened to 'modern GTM teams')
Geographies
Profile
Fast-growing companies looking to replace legacy CRMs (Salesforce, HubSpot) with an AI-native system that eliminates manual data entry and keeps pipeline, deal, and customer records current automatically.
Ideal Partner Profile (IPP)
Clarify runs four partner lanes in total: Investor & Accelerator Partners (offer Clarify to portfolio companies to help them stand up a modern GTM motion from day one), Services Partners (implement/migrate/scale Clarify for customers), Referral Partners (refer Clarify to your network), and Tech Partners (build integrations and co-sell). Note: this template supports three tiers, so the Investor & Accelerator lane is described here rather than given its own Tier row — see Tiers 1–3 above for Services, Referral, and Tech. Investor & Accelerator partners get the same revenue-share/co-marketing/partner-status benefits, scoped to bringing Clarify to portfolio companies rather than implementation or referral work.
Target Market
Headquartered In
Not publicly specified
Adjacent Partnerships
Certifications
None required to apply; open to partners new to Clarify as well as those already working with existing customers on the platform
Apply once. Unlock many
partnership opportunities.
Join our partner community to unlock customer insights, proven playbooks, resources, and partner connections that help you identify the right customers and grow faster.
As a community member, you'll unlock
Partner playbooks & resourcesAccess proven guides, battle cards, templates, and best practices from top-performing partners.
Customer & partnership insightsSee who the best customers are, where they buy, and which partner opportunities align with your expertise so you can apply with confidence.
Connect & learn from partnersCollaborate with experienced partners, share insights, and accelerate your success through the community.
Geographies Served
Customer Use Cases
AI Meeting Summaries & Follow-Ups
Get automatic meeting summaries and AI-drafted follow-ups (via Rep) so no next step falls through the cracks.
Custom AI-Defined CRM Fields
Name a field and let AI choose the type, write the instructions, and autofill it — no manual field configuration.
Founder-Led Sales Motion
Give founder-led and early-stage startup teams a CRM that requires close to zero setup or day-to-day maintenance.
AI-Powered Prospecting
Surface new opportunities and prospecting insights directly inside the CRM rather than a separate tool.
Partner Testimonial
SP
Clarify is the most flexible CRM we've ever used.
Ready to partner with Clarify Inc.?
Join the partner program and start earning recurring commissions.