WhatsApp-First Customer Engagement
Run marketing, sales, and support conversations at scale over WhatsApp Business API with a shared Team Inbox.
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WATI
The World's Leading WhatsApp-First Conversational Growth Platform
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Company Overview
Wati (legal entity: Clare.ai Limited) is a WhatsApp-first Conversational Growth Platform that helps businesses acquire, engage, and support customers at scale. Founded in Hong Kong, Wati grew out of Clare.ai, an omnichannel AI digital assistant business that co-founders Bianca Ho (COO) and Ken Yeung (CEO) began building together in 2016; they launched Wati in 2020 to give small and medium businesses a self-service, low-code product built on the official WhatsApp Business API. The company has raised over $35M, including a $23M Series B (2022) led by Tiger Global with Sequoia Capital India & Southeast Asia, DST Global Partners, and Shopify (Shopify's first venture investment in Southeast Asia). Wati is now trusted by 16,000+ customers across 160+ countries and is recognized as an Official Meta and Google Partner.
Product Overview
- Reliable, scalable WhatsApp Business API with a best-in-class Team Inbox and contact management
- Multi-channel support for Instagram, Facebook Messenger, SMS, and RCS
- No-code chatbots and AI-powered automations for lead capture, engagement, and support
- Astra — a platform-agnostic, always-on AI Agent that turns anonymous traffic into qualified pipeline
- Click-to-WhatsApp Ads (CTWA) integration
- WhatsApp Business Calling
- Native integrations with Salesforce, HubSpot, Zoho CRM, Shopify, WooCommerce, Zapier, Klaviyo
- ISO 27001 and GDPR compliant
Product Demo
Partner Tiers & Benefits
- Commission
- Not publicly specified
- MDF
- Not publicly specified
- Pay per Lead
- Not publicly specified
Ideal Customer Profile (ICP)
Target Segments
SMB
Company Size
51–200
Geographies
Industries
Profile
Businesses that want to run marketing, sales, and support conversations at scale on WhatsApp (and adjacent channels like Instagram and SMS), especially those running CTWA ad campaigns, e-commerce operations, or high support-ticket volumes.
Ideal Partner Profile (IPP)
Three tracks: Value-Added Reseller Partners (sell and implement Wati as part of their stack, earning lifetime commissions or discounts), Technology Partners (build native integrations and joint solutions on Wati's platform), and Affiliate Partners (low-effort referrals with no selling or implementation).
Target Market
Adjacent Partnerships
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Customer Use Cases
Click-to-WhatsApp Ad Performance
Turn ad clicks into WhatsApp conversations and feed conversion data back to ad platforms — Stella.Expert achieved 3x reach and a lower CPC using CTWA ads with Wati.
AI Agent-Qualified Pipeline (Astra)
Deploy an always-on, platform-agnostic AI Agent that turns anonymous website traffic into qualified sales pipeline.
No-Code Chatbot Automation
Build human-like, AI-powered chatbots without code to handle lead capture, FAQs, and support at scale.
Multi-Channel Campaigns
Send personalized, high-deliverability broadcast campaigns across WhatsApp, Instagram, and SMS from one platform.
Partner Testimonial
IP
we achieved 3X reach, double the number of clicks, and one-third of the CPC
XB
We have been with Wati for more than 3 years now.
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