Cross-Functional Project Management
Plan and track complex projects across Marketing, Product, Operations, and IT from one shared workspace.
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Wrike, Inc.
Work Better, Together — The Most Powerful Work Management Platform
How It Works
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Company Overview
Wrike is an enterprise-grade collaborative work management platform used to plan, track, and manage projects, tasks, and cross-functional workflows in a single digital workspace. Founded in 2006 by Andrew Filev, who still leads the company as CEO, Wrike bootstrapped and later raised over $25M before being acquired by Citrix Systems for $2.25B in 2021. When Citrix itself was acquired by Vista Equity Partners and Evergreen Coast Capital in 2022 and merged with TIBCO Software, Wrike moved under the resulting parent, Cloud Software Group. Wrike now serves 2.4 million users across 20,000 organizations, including Google, Siemens, Dell, and Snowflake, and has expanded into AI with Wrike Lightspeed and autonomous AI agents; the company also owns Klaxoon, a visual collaboration/whiteboarding tool.
Product Overview
- AI agents that execute workflows autonomously, plus Wrike Copilot for instant answers
- Customizable dashboards and interactive Gantt charts
- Workflow automation with custom rules
- Resource management for team workload and capacity
- Dynamic, conditional-logic request forms
- Wrike Work Intelligence for data-driven insights
- Wrike Whiteboard for turning brainstormed ideas into action
- 400+ pre-built integrations (Salesforce, Adobe Creative Cloud, Slack, Microsoft Teams)
- Mobile and desktop apps
- Enterprise-grade security and governance (AICPA, BSI, CSA STAR certified, 99.9%+ uptime)
Product Demo
Partner Tiers & Benefits
- Commission
- Not publicly specified
- MDF
- Not publicly specified
- Pay per Lead
- Not applicable
Ideal Customer Profile (ICP)
Target Segments
Marketing, Product, PMO, Operations, Creative & Design, and IT teams across manufacturing, professional services, agencies, construction, technology, and finance
Company Size
Broad — from agencies and mid-market teams through large global enterprises (Google, Siemens, Dell, Snowflake, SharkNinja)
Geographies
Profile
Organizations running complex, cross-functional project and work management needs who require a highly customizable platform with enterprise-grade security, reporting, and integrations.
Ideal Partner Profile (IPP)
Three tracks: Resellers and Distributors (SaaS-focused solution providers worldwide), Referral Partners (advocates and consultants with a wide network of prospects), and Independent Software Vendors (tech and product companies integrating with Wrike). Managed through the PartnerStack platform.
Target Market
Headquartered In
Not publicly specified
Adjacent Partnerships
Certifications
A free certification program is available through the Referral Partner track; not required to join
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Geographies Served
Customer Use Cases
AI-Powered Workflow Automation
Use AI agents and Wrike Copilot to execute routine workflow steps and answer questions instantly instead of manual follow-up.
Resource & Capacity Management
Balance team workloads and capacity across projects to avoid overallocation and missed deadlines.
Client Service Delivery
Manage client-facing project delivery and reporting for agencies and professional services firms in one platform.
Marketing & Creative Production
Coordinate creative production and campaign management workflows with dynamic request forms and approvals.
Partner Testimonial
JC
Wrike is enabling remote teams to work more productively, communicate more effectively.
ZI
Cprime and Wrike have a unique opportunity to accelerate adoption of Agile for Marketing, HR, Finance.
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